Opportunities and Guidance

Recorded Webinars for purchase and download

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The download of your purchased recorded webinar will be sent to you directly from Dropbox within 4 hours of purchase along with any additional handouts if applicable. Each recording contains all the Q/A and the detailed, stand alone hybrid powerpoint. The webinar can be watched from your phone, laptop, tablet and computer 24/7/365. After you watch it you can email Iris at iris@nytherapyguide.com  to get the post webinar quiz so that you can  get a Certificate of Participation.

New Perspectives in Marketing for Therapy Practices

New Perspectives in Marketing for Therapy Practices

95.00

Therapists  in private practice need to make adjustments to their marketing campaigns  because of  the current economic climate, increased competition for health care $, and our fundamental shift from a health care referral  to a consumer choice system. 

This webinar presents an overview of the dramatic change in health care marketing over the last decade and what made the current award winning Madison Avenue  healthcare marketing campaigns successful.  Included are over  30 plus  examples from the award winning marketing campaigns of the Cleveland Clinic, Visiting Nurse Service of NY, Mount Sinai Medical Center, MSKCC  among others. 

Learn how to adapt  these high price successful campaigns in a low cost effective manner for your practice.

Included is a concrete discussion of branding, taglines, use of data to tell and sell, and how best to combine cause related marketing into an integrated social media campaign.   The unique characteristics of marketing in the medical service industry and how to establish a mixed marketing plan of advertising and publicity that educates and attracts new clients, and has a good return on investment will be explored. All purchasers will receive a integrated cluster marketing plan worksheet.

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LEARNING OBJECTIVES
1)Understanding why marketing  in the medical service industry is unique, and historically how it has changed in the last decade
2)Primary and secondary benefits you should derive from an integrated marketing plan

Internal versus interactive versus external marketing

3)What makes marketing in the service industry unique – The revolution in health care marketing – looking at award winning campaigns

4)How best to use statistics and data to tell and sell

5)Learn how to adapt high price successful marketing campaigns in a low cost effective manner

6)Learn how to establish a mixed marketing plan of advertising and publicity that educates and attracts new clients and has a good return on investment

7)Marketing as a defense to the threat of service substitution

8)The importance of tag lines

9)Publicity versus advertising

Upon completion, you will be eligible to receive a certificate of participation for 1. 5 contact hours.
Iris has given this workshop to sold out audiences at the the APTA conference and NYOTA conferences, and taught Marketing and Entrepreneurship in Columbia University’s DPT Program  for 12 years.